In today’s dynamic world of Brand Marketing, you can’t expect wow-factor results that truly celebrate the uniqueness of your brand by replicating the same played out, lack-luster, going nowhere tactics that everyone else is using. Just say "NO!" to the same old-same old! Rise above the din of standard messaging blah-blah-blah by using Clever Words + Bright Ideas + Real Connection to tell your brand story in a fresh, compelling way.
Like it or not, someone out there is peddling a brand that promises almost exactly what you do. And that brand might be providing it cheaper and faster. So why should your target market pick you?
FACT: Customers no longer buy based on the product you are selling. Gone are the days of trite ideas, flashy features, and "but wait! there's more!!" benefits. What hooks customers on your product/services now, vs. your competitors', is how your brand makes them FEEL. Customers are wooed by the appeal of your brand story. And market loyalty is cultivated based on your brand’s ability to consistently provide connection to the feelings or reality (e.g. story) that your customers most want to experience.
How in the world do you deliver that? HINT: it takes a lot more than a cool logo, catchy tagline and succinct service statement. Brand impact is created by infusing your brand story with enough soul to resonate and captivate. it's about communicating who YOU are.
Are you ready to get real?
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{ { BRAND CLARITY CONSULTING } }
Contact me for session rates.
+ The "Deep Why" Session
In this session, we powerfully clarify and strategically refine your distinct brand personality in a way that renders your brand story relevant, relatable and irresistibly captivating. First, we'll dig deep to unearth the core of your brand's "Deep Why". We'll capture the heart of the unique story that fuels your brand, discerning not only what you sell but also, how you contribute (<-- fyi: this is what distinguishes you in your industry in a way that builds market trust, respect, loyalty and otherwise inspires followers to sing your praises). Second, we identify your true market with absolute crystal clarity. Far beyond basic demographics, or even surface level psychographics, we will clarify who your market really is: how they think, how they feel, what they want vs what they need, and how your brand can absolutely delight them vs. how you might be unwittingly poised to irrevocably disappoint them.
The result of this session is a game-changing paradigm shift about who YOU are and how your brand needs to relate to your target market in order to serve you BOTH, beautifully. Outcomes of this session will provide a powerful roadmap for all future brand decisions, actions, and communication.
+ The "Honest How" Session
Go do. You'll know how to? The best creative ideation in the world is useless if it is not implemented effectively. And a big idea cannot implement itself. To implement with impact, brands need an "Honest How": a comprehensive, crazy-smart strategy that is realistic and sustainable long-term. In this session, we set your brand up for optimal success by reviewing all aspects of your newly clarified Brand Promise and how it can best be applied across every area of your Brand Experience: from web presence, to product packaging, to customer engagement. We'll outline the ideal experience desired in each area of operations/relations and then, asess your brand's exisiting Capital (budget) + Capacity (staff support) + Competency (accessible resources and skill sets) to determine the best method and timeline to effectively implement.
Clearly understanding not only what to do to communicate your Brand Promise but also how to effectively do so makes ALL the difference between a brand that disappoints and a brand that delights.
{ { A LA CARTE SERVICES } }
Contact me for a la carte consulting rates.
+ "Quickie Clarity" Session (70 min.)
Your brand "Why" and "How" are all clearly set but you're feeling stuck on one area of implementation and just need some help strategizing through that? No worries. Give me a call. I'll take a look under the proverbial hood and quickly identify the area of disconnect. Then, I'll provide a minimum of three instantly implementable solutions to get your brand happily back on track again.
+ Copywriting & Editing Services (by the hour)
What can I say? I've got a way with words. Let's use them to make your brand message sing!
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{ { CURIOUS WHAT IT'S LIKE WORKING WITH ME? } }
A few words from my clients about the experience:
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“OMG!!! This was utterly and totally AMAZING, Cris. We both got chills reading the content you came back with!!!! You have done an amazing job listening to us and being aware of what brand we are trying to create. We could not be happier. Seriously, I had tears in my eyes! You truly understand our vision and helped develop it with your big picture thinking, attention to detail and thoroughness. And made it even stronger with your wit and freshness. Thank you SO very much. We are honored!”
Jennifer & Darrell Cunningham, Owners
Bikes, Beans & Bordeaux Café (B3 Café)
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“You have such strength in being able to clearly state the intricacies of a business, organization, or person (the boring stuff) while maintaining an insightful and ‘human’ tone and communication style. For example, you list stats and demographics about Page 15, and somehow are able to infuse an interesting personality into it. That’s a very unique skill from my perspective. I also appreciate your very calm and organized approach to tackling large projects. I always walk away from our business meetings feeling more focused on exactly what needs to be done. You are able to take on big projects and organize the pieces in an accessible way and easily communicate that to the others involved. And lastly, I have to say: your effin’ energy is the BEST thing about you (both personally and professionally!) You’re so full of love and passion, and that just makes anything you are “into” that much more exciting for the rest of us (even when it’s our OWN project)!”
Julia Young, Founder/Executive Director
Page 15: Youth Literacy Program
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“Cris, it is a delight working with you. You immediately understood the essence of the Snap! Orlando brand/project and immersed yourself into it until you totally owned it (in a good way). Your writing talent has helped us redefine our mission statement and site content with clarity, focus, and purpose. Then you did a fantastic job in spreading the word, not only by just promoting Snap!, but by helping us get editorial coverage, including the exceptional piece you wrote for Lifestyle, which got Snap! huge feedback. Last, but not least, you have been (and are) an asset in our Marketing and Development efforts, enabling us to be more structured, more targeted and ultimately stronger and more grounded for the coming years… Plus, you are just a joy to work with: lovable, adorable and ... schmart!”
Patrick Kahn, Founder/Producer
Snap! Orlando: Celebrate the Photograph
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“Cris, you are an f'ing mind reader. Option #3 is perfect! I really have to say again that I was super impressed with the fact that you sat down with us for an hour and somehow got inside our heads. The content now reads exactly like it would if we had actual writing skills of our own. You have a gift! We are very pleased with the work that you have done and are VERY excited about seeing the final product. Thank you!”
Sheila Cichra, co-owner
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Ready to get real with your brand message?
Click the "Contact" tab, give me a call and we'll get started!